December 5, 2022

10 Reasons to Launch and Grow with No Code

New idea? Want to get it out in the market fast? Read on!
Ross Chapman
Ross Chapman
Founder and CEO, Skysoclear
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No-code is the future of app development. More and more apps will use no-code and experts now suggest that the low and no-code market overall may reach $21.2 billion by the end of 2022.

With no-code, start-ups and entrepreneurs can create and implement intelligent internal business processes within a few hours, and even minimum viable products can be created and launched within a few short weeks. 

The no-code movement is booming and may soon replace traditional app and web development for most companies and startups. For businesses every new technology brings up new questions, so we’ve created this handy guide to help you decide whether no-code is the right option for you. So, if you have a new product idea or you’re an established business looking to launch faster and grow sooner, this is for you.

1. Launch faster

There are currently over 300 no-code tools available with new ones coming out every week. Pre-built templates and drag and drop interfaces mean you can achieve your goals and meet your unique requirements much faster than ever before. This means a quicker return on investment (ROI) and being able to be in a position to:

  • acquire your first customers 
  • automate your workflow 
  • validate your concept 
  • share information more easily within your business

Typically an app can be created within 4-6 weeks. Compared with typical development with code, that’s 10x faster!

2. Save money

Faster development means less time paying for expensive developers. The developers you do need will be cheaper as no-code experts don’t cost as much because they are not as scarce as traditional coders.

Typically, we advise businesses to use no-code for everything that isn’t your intellectual property (IP). IP is something you should create from scratch, because it’s unique to your business, not easily replicable and can in some cases add to your business valuation. 

Furthermore, removing the need to code means you spend less time and money on development, saving money for sales, marketing, customer support, or anything else critical to the success of your business.

3. Flexibility

Software development is almost always based on legacy code and rigid data models. Developers often have to scope out functional and non-functional requirements before even giving you a time estimate on the development effort. This is further complicated by any third-party integrations that usually require more experienced senior developers at a higher price point.

This makes it quite challenging to get a project started quickly. With lengthy scoping  and planning, things become more rigid as time goes on. Decisions are harder to change after the fact (such as changing a process or even changing the platform you’re using). As a result, it’s harder to update later in the build phase, making products and internal apps significantly more rigid with little scope to change later. 

No-code tools have a much higher level of flexibility in terms of adjusting during the development process and even entirely redesign if your goals change completely. 

4. Reliable and easy to support

With code being taken care of, no-code tools have proven to be reliable and easy to support. From a simple landing page to larger-scale projects, their ease of use to update and build upon doesn’t come with the need to go through lengthy development processes or special training on how to manage it.

With more established tools such as Webflow and Zapier, there are countless ways to find support in forums or through dedicated customer support. 

5. Completely customizable

It’s best to think of building no-code apps as assembling existing building blocks and bringing them together to reach better outcomes. 

With modern and trusted tools of your workflow like Zapier, Airtable, Mailchimp and many more, you can create workflows that start automating your business and provide dependable and valuable user experiences.

So really, it’s best to think about no-code as:

  • a workflow from a business perspective 
  • a journey from a customer perspective

6. Keeping things simple

Most no-code tools come with constraints that can actually help teams. They reduce the number of decisions a team needs to make and enable them to think more about the macro. 

Consider the character limit on Twitter. You could argue that the 280 characters is not enough, but in fact it enables you to be creative within constraints. The same can be said for the majority of no-code tools. 

Traditional design and development comes with 100s of decisions to make. Decisions on branding, strategy, user experience and tech-stack. Building tools and products in no-code help businesses keep things simple and focus on delivering value.

7. Better collaboration

In regular app development, there are always many communicating issues that should be solved by a wide range of people in the team, like project managers and business analysts. Even though some companies are more tech-skilled, others do not have any picture of what is going on after they sign a contract with a development company. As a result, there will be many stresses and misunderstandings during the process for both sides.

No-code platforms eliminate this communication gap between a company and the development team as it is much easier to understand and also provide a clear picture of each step. Even though no-code app development companies may still have their project managers in the team, the whole process is hassle-free and allows for better communication even without any other resources and knowledge needed.

8. Integrate and automate

More often than not, development agencies make their money through creating custom integrations. That may include integrating a payment portal or going straight into custom API territory. This is time-consuming in the build phase and can come with lengthy support agreements and costly updates later down the line. Really, this was a service created before the advent of apps like Zapier.

Nowadays, you can select apps based on their integrations, to enable good business workflows and great customer experiences. For businesses, it reduces the “busywork” involved and for customers it means that they can complete their tasks themselves, self-serve.

9. Maintain business agility

“Business agility” represents a company's ability to easily adapt to any new changes in the market and stay flexible to capitalise on new exciting opportunities. Today's market is highly digital and requires companies to apply the newest technology to respond to users' needs. Following business agility is not only a choice; it is an essential point for any company that wants to stay in demand.

Since traditional coding is more complex, it cannot provide the same level of agility as no-code. The time alone needed for the changes would take weeks. 

This is why no-code is a gold standard in the business agility world, providing companies with a chance to quickly adapt to everything that happens in the market and create new products and services in a short time. 

10. Improve over time

With no-code, you can set and forget, but also build upon over time. For example, if you use Notion to measure your OKRs and you need to edit or add to them, you can. The ease of use means that you don’t have to contact a developer to get that option hard coded in.

More than that, the no-code platforms themselves improve over time. Whether that’s bringing out new features or making the platforms you’re using faster and more reliable, you start gaining the benefits of choosing no-code for your product or internal tool.