Bikebook were looking to further develop their backend workshop management tool, the bikebook portal. The bikebook portal is a workshop management tool that allows bicycle mechanics to receive and manage their bookings, chat to their customers, and look at their previous service history. They were looking to develop 5 additional features alongside their member bicycle mechanics.
Product strategy
UX design
June 2023
Cycling service industry

Create more value for cycle servicing businesses

Bikebook, an established platform for bicycle mechanics, faced the challenge of evolving its backend workshop management tool, the Bikebook portal, to better meet the dynamic needs of its users.

As the cycling industry grows, mechanics require more robust functionalities to efficiently handle bookings, communicate with customers, and access service histories. The existing system, while functional, lacked several critical features that could streamline operations and enhance user engagement, making it essential for Bikebook to innovate and expand its capabilities.


Creating features that help digitise existing paper-based systems

Bicycle mechanics often have an anarchic system of paper and computer systems that don't work well. To address these needs, we embarked on a project aimed at introducing five key features to the Bikebook portal, designed in close collaboration with member bicycle mechanics to ensure relevance and utility.

These enhancements include advanced booking management capabilities, an integrated chat system for real-time customer communication, and enriched access to detailed service histories.

By focusing on these areas, we transformed the Bikebook portal into a more powerful, user-friendly tool that not only simplifies the management of workshop activities, but also significantly improves the overall user experience for mechanics and their customers.


Workshop launched in April 2024

The Bikebook portal was later rebranded to Workshop and launched at Rapha, London with Ned Boulting and David Millar, as well as the Bikebook team.

As a result of these enhancements, Bikebook is set to redefine workshop management for bicycle mechanics by offering a more integrated, intuitive, and comprehensive tool. The new features are designed not only to streamline daily operations, but also to foster stronger connections between mechanics and their clients through improved communication and service tracking. This development positions Bikebook at the forefront of the cycling industry's digital transformation, ensuring that both mechanics and customers benefit from a seamless, efficient, and enriched service experience.

Features delivered within 4 weeks
"Thank you for steering us in the right direction!"

Ryan Elson

Director, Bikebook