Gomi
Achieve an increase in conversion rate
Gomi were looking for help with improving their product page for conversion. They are a small UK based company who is on a mission to make sustainable consumer technology a thing of the future, where e-waste doesn’t pollute the world.
Test and learn
To address Gomi's goal of enhancing their product page for better conversion rates, Skysoclear developed a comprehensive solution tailored to streamline the user journey.
Recognising Gomi's commitment to sustainable consumer technology and the complexity presented by their app's wide range of features and user personas, our strategy focused on simplifying the onboarding process. By meticulously redesigning the onboarding flow, we aimed to quickly guide users to their "a-ha" moment, reducing overwhelm and enhancing user comprehension.
This redesigned onboarding experience, coupled with targeted improvements to the product page, was designed not just to clarify the app's value proposition, but also to significantly lift user retention. With a holistic approach and a clear objective to increase 7-day retention by 25%, our solution positions Gomi to better communicate their mission and convert visitors into engaged users, paving the way for a future where sustainable technology is the norm.
Driving sustainable growth for Gomi with a 500% conversion rate increase
Through the strategic redesign and simplification of the new customer journey, coupled with targeted enhancements to Gomi's product page, Skysoclear's intervention marked a turning point for the sustainable tech company. In just three months, our efforts led to a 500% increase in Gomi's conversion rate. This remarkable achievement not only underscores the effectiveness of our user-centered approach, but also solidifies Gomi's position in the market as a leader in sustainable consumer technology.
The success of this project reflects our commitment to delivering solutions that not only meet but exceed our clients' goals, driving significant business growth and contributing to a greener future.
Pawan Saunya
Co-founder and CPO, gomi